The Diamond Standard

Like the 4 C’s of a true diamond, we also use 4 C’s to define what a Luxury Theater Chair should be. We call it the Diamond Standard. This criteria includes: Comfort, Craftsmanship, Customization and Customer Service

Comfort

All of us have had to endure an uncomfortable experience at our local Cineplex while constantly shifting and adjusting to find a comfortable position. This is caused primarily by pressure point build up in various areas including the lower back.

We collaborated with renowned Chiropractor Dr. Grant O’Neill to create a theater chair that provides optimal ergonomic support and comfort without sacrificing our sleek styling. After a lot of precise tweaking and adjustments, the final creation was the most comfortable theater chair available with features that include:

  • A precisely fine-tuned lumbar and upper back support system
  • A unique dual cushion system that provides equal weight distribution for the thighs and buttocks
  • Premium, high quality foam that is not too firm, or too soft
  • An adjustable headrest option that fits perfectly in the nape of the neck

“… The low back cushion has the optimal shape and angle to maintain the ideal lordosis (curve) of the lumbar spine….. In conjuction with the dual cushion system, the overall effect is to allow for a more relaxed body position giving maximum comfort and thus longer endurance while sitting.”

Dr. Grant O’Neill
D.C., Cloverdale, BC

Craftsmanship

As mentioned earlier, our Home Theater Seating is actually constructed and engineered for commercial use in venues such as public VIP Cinemas. Therefore, we know without a doubt, that our seating can surpass any quality benchmark for daily home use. The following features are just some of the high quality construction features and methods we use to create an Ultra Luxury Home Theater Chair.

Heavy Duty Frame
A combination of steel and premium wood is used to provide excellent structural integrity and support. Our frame accounts for much of the 175lb (69 kg) weight of our chair. The overall weight of a chair can provide many clues to its construction and quality. Entry level and mid-range seating typically weigh only 75 to 100lbs per chair.

The base of any theater recliner is the most important part as it provides the foundation for the entire chair. Our base is actually hollowed out from a large, thick piece of wood, therefore there are no joints or nails that can become loose over time and cause flimsy arms and squeakiness. The rest of our chair frame is cut on a CNC machine and then seamlessly joint fitted.

It is also important to reinforce the arms of a recliner at the highest point possible. If it is reinforced near its base, then it will most probably be prone to cracking and breaking at the joint which in turn will cause shaky/flimsy arms.

Materials and Upholstery
We use only the finest Italian leather and high quality fabrics that are exquisitely sewn and upholstered by our highly skilled team of artisans. Some of our popular models include nailheads and tacking which are carefully placed and hammered by hand.

“Thick and Chunky” Motorized Recliner Mechanism
A high quality recliner mechanism can be spotted by having thick steel arms, reinforced steel bracing, and a silky smooth reclining motion. A poorly designed mechanism on the other hand will have thin, weak arms and a rickety reclining motion. Weighing over 60lbs including our German engineered motor, our industrial strength recliner mechanism is whisper quiet. As opposed to manual recline with a lever, power recline allows you to precisely recline the chair to the optimum position and viewing angle.

Premium Foam
Low quality foam can start to lose form and “bottom out” in as little as a few months. We use only the best cushioning foam that is manufactured with maximum resilience technology so that it provides years of comfort and support. Our foam is high in density and supportive, yet still soft and very comfortable at the same time. We experimented with countless foam types over the years, and have now found the optimal balance between comfort and support. We also offer Soft, Medium and Firm foam options so that you can customize the chair to your preferences.

Customization

Since our seating is modular, we provide our customers with the unique ability to Build and Customize their Theater Chair by mixing and matching various Arm styles with various Back Rests.

In addition, as the manufacturer, we can accommodate a wide range of custom requests including, but not limited to:

  • Exclusive one-off designs
  • Exotic C.O.M.(Customers Own Material) fabrics and leathers
  • Custom sizing requests
  • Chaise Style Seating
  • Custom storage compartments
  • Custom touch panel and iPad modules
  • 24k Gold cup holders
  • Custom embroidery and engraving
  • Exotic wood species and custom staining

Customer Service

Whether our client is a famous Celebrity, Professional Athlete, or a Home Theater Aficionado, we must adhere to the highest levels of quality, customer service and confidentiality.

We will be the first to admit we may over-engineer our product, and our construction methods may be a bit overkill. However, this strategy gives us the peace of mind that we will most likely not have to service any theater chair once it leaves our facility.

In the rare case of a repair or replacement, our unique modular design allows any part of our theater chair to be detached and taken apart in minutes with a few simple tools. For example, our German engineered recliner motor can easily slide out of its cradle and be replaced with a new motor in minutes.

Our small but knowledgeable team of Seating Specialists are always just a phone call or email away, and we strive to provide quick resolutions to any issues that may arise.

Lastly, our unique 3D Layout Design Services are a complimentary service that allows our clients to pre-visualize their theater room from multiple angles, precisely plan platform dimensions, aisle depths and optimum number of seats per row.

Simply fax or email us a rough sketch of your room with measurements and we can usually provide a detailed 3d rendering within 48 hours.